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HouseCanary is powering a national expansion of Google’s Home Discovery Program, bringing broker home listings from participating MLSs directly into Google’s mobile search results across the U.S. Building on a pilot conducted across eight markets since 2025, this program provides brokers and agents an automated way to enhance listing discoverability and receive direct brand attribution on Google mobile search at no additional cost. Designed to simplify and streamline search for homebuyers, the experience expands nationally this summer.
Key features of the program
- Listings available for discovery on Google mobile search: Participating brokers help homebuyers discover their listings in a streamlined search experience.
- Enhanced listing broker and agent branding: Brokers receive prominent attribution, and agents gain direct click-to-contact functionality on listing pages.
- MLS-sourced listings: Because MLSs serve as the industry’s trusted, validated, and most comprehensive source of accurate, timely market information, listings in the experience come exclusively from participating MLSs and are surfaced in accordance with MLS rules and regulations.
“As real estate marketplaces face unprecedented fragmentation, this program gives brokers and agents a simple, easy way to ensure more buyers can discover their listings from the industry’s most validated, comprehensive source: the MLS.”
— Chris Rediger, Chief Revenue Officer, HouseCanary
How it works
HouseCanary powers the program through its national real estate marketplace, ComeHome, based on agreements with each participating MLS. Listings surfaced in the program appear prominently as part of Google’s Local Services Ads display unit.
How brokers and agents can participate
To ensure their listings are available for display when the program expands to their area, brokers and agents must maintain membership in a participating MLS or work with their MLS to establish a direct data feed.
To learn more — including a current list of active markets and participating MLSs, and how to make sure your listings are eligible — visit the Google Listings Program page.
About HouseCanary
HouseCanary is a real estate brokerage dedicated to empowering every individual with access to professional-grade data and insights. By democratizing the same valuation tools and forecasts used by top financial institutions and investors, HouseCanary helps consumers make more informed, transparent, and confident decisions in the residential real estate marketplace. For more information, visit housecanary.com or press@housecanary.com.
