November 14, 2023

HouseCanary Collaborates with Ally to Launch Integrated ComeHome Platform

The ComeHome and Ally logos sit side-by-side atop an image of a neighborhood.

SAN FRANCISCO, CA, November 14, 2023 HouseCanary, Inc. (“HouseCanary”), a national brokerage known for its real estate valuation accuracy, today announced it is collaborating with Ally Financial Inc. (NYSE: ALLY), the nation's largest all-digital bank, to help Ally’s customers navigate the housing market with its industry-leading home search portal, ComeHome.

The relationship enables Ally to incorporate HouseCanary’s co-branded ComeHome solution into its website, providing a resource for Ally’s customers who are looking for their first or next home. The platform also allows customers to take advantage of any offers around first mortgages and provides access to numerous loan types and terms, all through Ally’s website.

ComeHome can also be utilized by Ally’s customers who are existing homeowners to understand the value of their home, which for many is one of their most valuable assets. Users can leverage HouseCanary’s suite of brokerage services including the homeowner dashboard and tools to understand their current equity, see neighborhood sales, explore the home improvement calculator and search for a new home or a second home.

Benefitting from the latest and more accurate industry insights from HouseCanary, Ally’s clients will have the option to receive daily updates on new listings to support their buying process.

Jeremy Sicklick, Co-Founder and CEO at HouseCanary, commented: “Given the current market environment and high rates, we want to ensure our customers feel confident they're making the most informed decisions. ComeHome has been built to enable consumers and lenders to efficiently navigate the homeownership journey, and we’re delighted Ally’s customers can remain rest assured that they’re staying on top of market trends.”

“We are committed to meeting consumers wherever they are on their homebuying journey from dreaming and shopping to owning and managing,” said Brandon Snow, executive director of Ally Home. “Our collaboration with ComeHome enables us to build on this mission, giving homebuyers and homeowners alike the ability to see a home’s full potential in one seamless experience.”

In addition to tracking the current value of homes, ComeHome allows Ally’s customers to view their property’s value history, as well as gain insight into the local area’s active listings and recently sold homes.

To find out more about how ComeHome can support you, visit:

About HouseCanary

Founded in 2013, national real estate brokerage HouseCanary empowers consumers, financial institutions, investors, and mortgage lenders, with industry-leading services including valuations, forecasts, and transactions. These clients trust HouseCanary to fuel acquisition, underwriting, portfolio management, and more. Learn more at

If you are currently working with a real estate agent, this is not meant as a solicitation of your business.

HouseCanary, Inc. is a Licensed Real Estate Brokerage in KS, NM, SC and under the Trade Name ComeHome in AL, AK, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KY, LA, MA, MD, ME, MO, MN, MS, MT, NC, ND, NE, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SD, TN, TX, VA, VT, WA, WI, WV, WY.

Trade Name ComeHome Real Estate in MI and UT.

Trade Name ComeHome by HouseCanary in AR.

HouseCanary, Inc., brokerage information

TREC Info About Brokerage Services

TREC Consumer Protection Notice

California DRE #02113022

AVM Disclosure: An AVM is an estimated sale price for a property. It is not the same as the opinion of value in an appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal Practice.

About Ally Financial Inc.

Ally Financial Inc. (NYSE: ALLY) is a financial services company with the nation's largest all-digital bank and an industry-leading auto financing business, driven by a mission to "Do It Right" and be a relentless ally for customers and communities. The company serves more than 11 million customers through a full range of online banking services (including deposits, mortgage, point-of-sale personal lending, and credit card products) and securities brokerage and investment advisory services. The company also includes a robust corporate finance business that offers capital for equity sponsors and middle-market companies, as well as auto financing and insurance offerings. For more information, please visit and follow @allyfinancial.

For more information and disclosures about Ally, visit

For further images and news on Ally, please visit