HouseCanary and Google are partnering to bring MLS listings directly into Google mobile search. In participating MLSs, listing brokers and agents receive prominent attribution — at no cost.
Express InterestYour active listings appear in Google mobile search results — no advertising spend required. Normally companies pay Google for placement; your listings are automatically surfaced (for participating MLSs).
Google has a click-to-contact feature on every listing. Homebuyers can click your name and connect directly with you.
This program is completely free for listing brokers and agents. Your listings are automatically surfaced (for participating MLSs), beyond existing MLS fees.
For your listings to appear on Google, your MLS needs to participate in the program. By filling out this form, you're expressing your interest directly — and when we bring your MLS a list of their brokers and agents who have already opted in, they have a clear reason to participate.
Signing up helps build a more compelling case for your MLS to participate. Help us show your MLS that their members want this.
If you are an MLS, we would love to work with you. Please email us here: broker@housecanary.com
If you'd rather not wait for your MLS, My State MLS is a nationwide MLS that already participates in the HouseCanary and Google program. Sign up and any approved active listings become eligible for prominent Google mobile search placement with broker and agent attribution. (Or, fill out the form below and we'll talk to your MLS on your behalf about joining the program.)
Sign up with My State MLS| Participating MLSs |
|---|
| California Regional MLS |
| My State MLS |
| San Diego MLS |
Tell us about yourself and we'll reach out to your MLS on your behalf to advocate for them joining the Google listings program.
We've received your information and will use it to advocate for your MLS's participation. We'll keep you posted on progress.
In active markets, eligible multiple listing service listings are available for prominent presentation in Google mobile search in the Local Services Ads (LSA) unit. Learn more about Google's LSA program and placement of ads in the service and advertiser eligibility here.
As MLSs are the industry's trusted, validated and most comprehensive source of accurate, timely market information, listings in the program are exclusively sourced from participating MLSs.
All eligible listings are available for display on Google mobile search from participating MLSs in active markets. Based on each MLS's rules and regulations, brokerages can either opt in or opt out of the feed for the program.
Eligible listings include active listings, and, in some cases, pre-market listings. Generally, commercial, rental and land listings are not included. Brokerages either opt in or opt out to the program depending on their particular MLS's rules.
Google surfaces listings based on relevance to customer queries.
HouseCanary, a brokerage in all 50 US states, powers the program through its national real estate marketplace ComeHome based on agreements with each participating MLS.
Google does not retain listing data for use in large language model products or other products outside of the scope of the Google Listings Program.
The program is actively expanding to new markets and will be available across the US this summer. See the list of participating MLSs.
To ensure their listings are available for the Google program, brokers must join a participating MLS or coordinate with their existing MLS to establish a feed. Their listings will then be available for the program in active markets and be ready for display in markets as they launch.
To ensure their listings are available for the Google program, agents need to have a license with a broker in a participating MLS. If their broker is not a member of a participating MLS, agents should request the broker join a participating MLS or ask them to coordinate with their existing MLS to establish a feed.
Google surfaces listings automatically, for participating MLSs. Additionally, real estate agents can participate in ads to promote their services in Google's mobile search results by advertising with Google Local Service Ads (LSA). Learn more about how Google LSAs work here.
MLSs interested in joining the Google program can reach out to HouseCanary by emailing broker@housecanary.com.
The HouseCanary and Google listings program is actively expanding nationwide. Participation is subject to your MLS's agreement with HouseCanary and Google. Listing data is distributed in accordance with MLS rules and regulations. Availability varies by market. Google does not retain listing data for use in AI/LLM products or other Google services beyond the agreed placement. HouseCanary reserves the right to modify or discontinue the program at any time. For questions, contact support@housecanary.com or call (855) 218-9597. HouseCanary may receive compensation from participating MLS organizations and/or third parties in connection with subscriptions or memberships generated through HouseCanary programs and services.
We build groundbreaking technologies to improve and accelerate residential real estate operations.
