ROC Real Estate is a dynamic real estate team operating in multiple markets, including Phoenix, AZ, and Albuquerque, NM. Led by Ramon Casaus, the team is known for its proactive approach to lead generation, outbound calling, and data-driven marketing strategies. ROC Real Estate sought a more efficient way to identify high-propensity home sellers and increase their pipeline of quality seller leads.
Traditional lead generation methods were time-consuming, expensive, and often ineffective. Agents were spending significant time cold calling homeowners with little indication of their likelihood to sell. The team needed a way to prioritize their outreach and maximize their efforts on homeowners who were most likely to list their properties in the near future.
HouseCanary provided ROC Real Estate with a propensity model designed to identify homeowners with the highest probability of listing their properties. By analyzing property data, market trends, and behavioral indicators, the model scored homeowners based on their likelihood to sell.
According to Ramon Casaus, the propensity model provided a level of accuracy and lead quality that was unmatched by other tools they had tried:
“I have not come across a better way to have high-quality conversations with owners, with sellers, and put them into a database with complete information that you now are continuing your marketing towards. I haven’t found something better since I’ve been in real estate.”
He also highlighted how the model was instrumental in securing luxury listings and high-value conversations:
“I’ve had new agents book $2.3 million listing appointments, and I went on it with them. I mean, come on. This is crazy from a phone call.”
ROC Real Estate is actively evaluating ways to scale their outreach efforts, potentially hiring additional agents to increase call volume. They are also exploring opportunities to integrate mortgage lending data, using loan officers to generate both buy-side and sell-side leads.
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